Stanfield Property Partners rebranding

Project summary

Stanfield Property Partners
real estate consultancy

Before & after


The old logo was too cluttered and poorly laid out. It felt like three or more logos merged into one.


The new design got rid of the clutter and presented the logo in a clean, neat and meaningful way.

The new look

The logo is made up of three elements:

  1. The icon
  2. The logotype
  3. The tagline

The icon is made up of the letters S and P - the S is suggested by the negative space of the icon and the P is visible as the second half of the icon.