ClinicMaster logo rebranding

Project summary

software developer

Before & after


The old logo had too many fonts with poor aesthetic appeal.


The new logo is clean, neat and well laid out, reflecting the core values and business of the brand.

The new look

Its simple. Easy to understand. No drop shadows, no glossy reflections, no flashy graphic effects.

  • The icon is made up of two elements - the initials CM and a Red cell shape.
  • The CM is stylized to resemble the DNA strands and to also enforce a sense of connection.
  • The CM is enveloped in a shape like a Red Blood Cell. This adds the element of health to the icon.